Owning a vehicle is a big commitment and for most Americans, but it is usually a necessity. However, Cadillac has recently started a new program that adds a new option to the luxury car experience. The program is called BOOK by Cadillac and is essentially a car subscription program. The program, which was piloted in New York City, has now grown to include the cities of Los Angeles and Dallas.
The program gives subscribers access to a number of Cadillac vehicles on a month-to-month basis without any long-term commitments. These vehicles include the CT6, Escalade, XT5, and the ATS-V. It gives you the option to pick a vehicle for a specific need you might have, like a family visit, scenic driving vacation, or your daily commute.
With the app, members can browse through the Cadillac portfolio to choose a vehicle. You can exchange a vehicle up to 18 times per year at a location of their choosing, like your home, office, or elsewhere. Every model comes with Platinum or Premium Luxury trim features.
This program gives luxury enthusiasts the joy of driving without needing to deal with maintenance or insurance, which is all handled by BOOK by Cadillac.
Here at Ryan Cadillac, we think this is an exciting way to experience the Cadillac lineup and hope to see this program continue to expand across the country.